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The words Sunk Cost in relation to a project gives any business person a feeling of dread, as this is so final, remember that the Titanic sank! When any digital signage project is being deployed, one of the main objectives is to have a solid Return On Investment (ROI), without his there is no further funding for future projects. If there is no potential Return On Investment for a digital signage kiosk deployment, the main objective for any retail team is to maximise revenue whilst at the same time reducing costs. Return On Investment both tangible and intangible. Continue reading →