Topeka — The city is now providing another option for paying fines.

By 49 News Report

A municipal court kiosk is now set up in the court lobby on the second floor at 214 Southeast 8th street next to TPAC.

The kiosk has a touch screen and keyboard so patrons can access frequently asked questions about cases, and make payments using several different credit cards.

The kiosk cost $4000 and was purchased due to a reduction of nearly 18 percent of court staff over the past two budget years.

If the kiosk is popular the court will consider purchasing more in additional locations.

Seo Strategy

The Miri City Council (MCC) in Sarawak, Malaysia plans to set up bill payment kiosks throughout the area.

According to The Star, Mayor Lawrence Lai said the kiosks would help overcome congestion faced at the only one-stop service center the public uses to pay overdue parking fees or other council services.

“We have already submitted a proposal on the plan to the ministry and we are expecting a response soon,” he said.

He said a group of Kuching North City Commission (DBKU) officers had already set up similar payment kiosks 10 years ago within its jurisdiction and that they have proven to be efficient.

Meanwhile, the sharing of knowledge and experience between MCC and DBKU has made the former more effective in serving the public.

“DBKU has undergone more than 20 years of hard work to become the modern capital city that it is today. Its well-planned management has earned DBKU the first prize in the Chief Minister’s Quality Award.”

According to Lai, the cooperation between the councils included a study tour of Kuching by MCC officials to learn about its sewage and computerized parking systems which would be implemented there soon.

The parking system would centralize the payment of fees, overtime parking fees and compound fees and would be linked to a main server to speed up payments and save costs, he said.

“Once the system is implemented, the parking booths will function as fee collection points and the public can make payments without being caught in traffic,” Lai said.

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Nearly three quarters of Australian consumers wanted their shopping experiences to have some type of technology, including in-store kiosks, mobile phones and the Web, according to a 2009-10 IBM study that surveyed more than 35,000 consumers globally.

Inside Retailing reported that consumers said they prefer to use kiosks to review product features and obtain product information. They use mobile phones to locate the nearest store as well as compare prices and check whether a product is in stock, and they use websites to compare prices, print coupons and read and write product reviews.

They also use social networking sites such as Facebook and Twitter to connect with other shoppers, and the opinions of others influence their purchasing decisions. A third of consumers polled, largely Generations Y and Z, said they were likely to follow a retailer on a social network but expect some form of value exchange with the retailer in return.

The study also found that Australian shoppers believe retailers’ No. 1 focus should be offering better promotions and prices, followed by making product improvements and, finally, providing better customer service.

More specifically, they want personalized promotions and knowledgeable store employees who are willing to help during the shopping process. More than half of Australians surveyed by IBM said they were willing to spend more money with a retailer that addressed these needs.

Useful kiosk companies must be able to give kiosk electronics that is certainly durable, protected and contains a smooth finish. The software furnished by the kiosk supplier for the kiosk really should be examined and also stop illegal adjustment. Buyers will get back to a kiosk if only certain of constantly even operations. The company should guarantee that the finish end user operations are as trouble free as you can. For this, kiosk companies must be able to give upkeep expert services for the electronics along with the application at standard time intervals.

As kiosks are generally aimed at supplying expert services to consumers, a frequent plan of precautionary upkeep for the two hardware and software really should be integrated.

The standard and popular features of the two apparatus and repair varies from supplier to supplier. So, ways as being a close look at purchaser recommendations, a talk with present prospects who will vouch for their linki sponsorowane high quality etcetera is critical for analyzing kiosk companies.

Different facets like high quality guarantee techniques, assurance insurance and trouble shooting volumes really should be in contrast and contrasted to get to a decision about the overall performance of a kiosk supplier.

Getting a complete type of one more merchandise is a superb technique of analyzing each of the features that you are having. Require demos of kiosks that conduct comparable features as you to secure a relative examination.

A number of small segmented retailers make up the provision chain of kiosk companies. Some self-sufficient owners generally attach with greater owners. This assures them a steady stream of business. A mindful examination of one’s requirements is critical prior to deciding in a particular kiosk supplier. If you are have to have stipulates a particular types of kiosk, say for on the internet ticketing or maybe a snapshot kiosk, it will be far better to deal with a supplier who specializes in that range.

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Leicester, U.K.-based Working Solutions is taking a novel, mix-and-match approach to its digital signage and kiosk software.

Rather than just offering different levels of functionality pre-packaged at different price points, Working Solutions is offering a smorgasbord of plug-ins from which clients can pick and choose. The company is also working with third-party providers to create new plug-ins and added functionality.

Working Solutions, well known in Europe, is working to expand its reach and brand awareness in the United States, Working Solutions CEO Neil Farr said in a recent telephone interview from Leicester.

The company has been crafting new versions of its workhorse software solution, Acquire, meant to allow clients to fit the solution to their needs, rather than the other way around.

Clients wanting the full range of options can still buy the Acquire Premier Editor Suite, but the company also offers Acquire Editor, Acquire Hybrid, Acquire SOLO and the Signage2Go solutions.

These solutions offer the usual range of different levels of functionality, from standalone to networked, and even the ability to create a hybrid SaaS/signage application solution.

But perhaps most interesting, the company offers the ability to buy or rent the basic version of the Editor suite and then purchase, create or have created plug-ins as needed.

“It gives you the ability to say you’ve got a technology … that allows you to basically say in three months time when I want to do something extra I’m not then artificially restrained by the what the functionality is in the solution I purchased,” Farr said. “It means that you can go ahead and either choose one of the plug-ins and start utilizing it, or if there’s something custom that you want developed you can either develop it yourselves or, because it’s a plug-in driven system, we can build a plug in custom for you. So its very, very flexible.”

The company also has been partnering with third parties to create new plug-ins and add-ons for its software suites, after deciding it could either build them in-house or work with partners who are already experts in that particular area. Working Solutions has partnered with third-party solution providers like AccuWeather, for weather updates; 3D Impact Media for dual 3-D and 2-D content on screens; Nemo-Q, for queuing solutions; and Quividi, for its audience-measurement package, allowing deployers to adjust their content depending on who’s standing in front of the screen.

Working Solutions had in the past created its own facial-recognition audience tracking platform, but working with a third party whose expertise is in that field leverages that expertise but also provides another level of assurance, Farr said. The software is used to adjust content but also to provide reporting stats to network customers, and having a third party’s software used for that purpose lends added credence and validity to the reporting, he said.

“If we’re all doing that ourselves, well we do digital signage, of course we’re going to say you’ve got 10 million people looking at it; whereas these third parties are more believable because that’s their focus. If they make up their figures then they’ll be out of business tomorrow,” he said. “So it adds value, not just because it creates an easier-to-use solution, but because the features are something you can believe in and trust in.”

Kiosks are providing prisoners with services at the Colorado State Penitentiary, which holds some of the most dangerous criminals in the state, according to Government Computer News.

The kiosks are designed to bring services to the prisoners instead of guards having to move them from their cells.

“These guys are locked up 23 hours a day,” John Jubic, the Department of Corrections’ end-user solutions manager, said in the story. “Any time we move these prisoners, it takes two to six guards to do it. That was the driving force behind what we are doing.”

Via an IP network, the department is delivering basic services, such as TV, telephone and visitation services, to hardened kiosks in each cell. Each prisoner is entitled to some privileges, including virtual visits from visitors’ centers outside the prison, tailored to the prisoner’s disciplinary status. A high-speed network delivers many of those virtual visits to the cell without the risk or hassle of moving the prisoner, bringing visitors into the complex or delivering materials to a cell.

A server that links the department’s Lightweight Directory Access Protocol directory to a prison management system is critical to managing access privileges at kiosks in prisoners’ cells.

The RadiantOne Virtual Directory Server is “a single access point where the application gets all of its information,” said Ulrich Schulz, a Radiant Logic systems engineer.

The virtual directory server creates a single profile from multiple existing resources, in this case a Novell eDirectory and Informix database used for authenticating prisoners and authorizing their access to in-cell services.

“We shield the complexity of different services, protocols and attributes from the application,” Schulz said.

Blockbuster, which was recently acquired by satellite operator DISH Network, announced today that it’s lowering the prices of thousands of videos to compete with kiosks, including redbox and BLOCKBUSTER Express kiosks owned by NCR.

Starting Friday, thousands of the video stores’ selections will be 99 cents. Newer movies — many of which can’t be rented at kiosks or from Netflix until 28 days after Blockbuster offers them for rent — will cost $2.99 for the first day. Other new releases will be $1.99 for the first day — 99 cents after that.

“Our customers are seeking a better value — we’ve answered with new pricing and the flexibility of single day rentals,” Michael Kelly, president of Blockbuster, said in the announcement.

The “like” kiosks deployed last month at RFID Journal Live in Orlando Fla., showed that combining RFID and Social Media allows users to interact at the time of an event.

“The success of using RFID tags and chips and Facebook together is exactly why every mobile phone will have an RFID device in it in the next three to five years,” Patrick Sweeney, whose company, ODIN, designed the kiosks, said in his blog. “The smart companies will be the ones using UHF RFID to get the extended read range, so that guy doing a test ride at 200 mph can have his picture taken automatically and posted to his Facebook page before he gets out of the car.”

Attendees at tradeshows using the social media kiosks receive cards or bracelets with RFID chips or Keyfobs with RFID tags that allow them to interact through ODIN’s EasyConnect Software built for Facebook.

ASHTABULA —

Kiosks allow consumers to check in for flights and into hotels, buy groceries and rent DVDs — all without human interaction. So, it comes as no surprise that the porn and self-service industries have finally collided to create the PleasureXone kiosk, which allows users to browse adult film titles and download them onto USB storage devices.

Pardon me if I don’t take advantage of the opportunities for puns while I employ such terms as “self-service” and “hard drive.” This is a family-friendly website.

According to a press release, California-based MindfulEye Inc. developed the kiosks with portability and privacy in mind. They allow consumers to purchase USB drives, external drives and “adult products” 24-hours a day, 365-days a year with complete privacy. Movies cost between .99 and $5.95 and can be played on personal computers, televisions, or a specially equipped gaming device, and unlike Internet-based companies, the MindfulEye systems deliver the product to the consumer within seconds.

The deployment of 2,000 kiosks to liquor stores, truck stops, lingerie stores and adult stores is already underway.

Keeping away minors
Although the kiosks, which are pink and purple and feature photos of lingerie-clad women or adult products, are deployed in places minors don’t often frequent, I assumed parents would be worried about their kids stumbling onto the content.

However, there’s no need to worry, said Bryan Ross, a managing partner of MindfulEye. Minors are kept from using the kiosks through the company’s driver’s license authorization process.

“So (there’s) no chance of minors (using them) unless they steal their parents cc and dl. We can’t be responsible for dishonest people,” he said.

And even if a kid were to be hanging out while someone else was using the machine, Ross said he still wouldn’t get an eye-full. The kiosks have no pornographic previews.

Is it a good business model?
Keeping kids from seeing adult content is obviously an important part of the discussion, but I was even more interested as to why Ross thought his kiosks made good business sense. Did he really expect people to stand in front of kiosks displaying sexy photos that might as well as say “Porn for sale”? It isn’t exactly anonymous or private – people will obviously know why you’re there.

Ross disagreed.

“We believe that standing in front of our kiosk for 20 seconds while waiting for a movie to download is more discreet than perusing hundreds of DVDs that have large, colorful, images that are far more provocative than anything we show,” he said.

However, I can’t imagine anything more discreet than ordering and watching adult content at home. Although Netflix is clear on its no-porn stance, after an interesting Google search I found a few companies that rent porn via mail or streaming. Also, everyone knows there’s a lot of free porn online, which begs the question, “Why porn kiosks?”

It’s a privacy issue, according to Ross, who reminded me that although it may seem more discreet to use an online or mailing service, neither system is private.

“We are completely private,” he said. “There is no trace of what you are looking at, renting or buying.”

True, unless you’re worried about store employees or other consumers seeing you use them, but then on the other hand if they’re hanging out by the kiosks, then they’re probably there for the same reason.

To deploy or not to deploy?
Obviously, most retailers won’t ever deploy PleasureXone kiosks. (Can you imagine gas stations or fast-food restaurants deploying a porn box next to the redbox?)   But does it even make sense for MindfulEye’s aforementioned target audience – truck stops, lingerie stores, liquor stores and adult stores – to have them onsite?

Yes, according to Ross, who expects the machines to be profitable for retailers in those industries. Each kiosk contract is customized for its location and could be either a revenue share with the retailer, a rental of the unit or could be based on another mutually agreeable term, he said. Business owners can order kiosks off-the-shelf or have them custom built to meet their needs and specifications. They can even be designed to allow for co-branding opportunities.

Ross said the company is now accepting orders for second-quarter delivery. It will be interesting to see if this business venture pays off. There have always been skeptics when it comes to industries adopting new technologies, and just as more-mainstream retailers often say their customers use a variety of platforms – kiosks, mobile phones, websites and brick-and-mortar stores –  to research and buy goods, maybe porn connoisseurs will embrace yet another way to get porn.

The hassle of standing in never-ending queues to purchase platform tickets may soon be a thing of the past for Indian travelers.

Accoring to the The Hindu, The Mysore Division of the South Western Railway is likely to introduce multi-functional kiosks with an additional facility to dispense platform tickets at the city station.

Senior Divisional Commercial Manager Anup Dayanand Sadhu told the newspaper that the initiative followed a decision by the Railway Board to phase out the standalone coin-based ticket vending machines.

“The board wants to replace these machines with an integrated system that will enable us to account for the sale of platform tickets in real time,” Dayanand sai.

The regional office of the Centre for Railway Information Systems [CRIS] is hosting a prototype and is waiting approval from CRIS headquarters in New Delhi, according to the story.

The model integrates platform ticket dispensation services with a complaint system, allowing passengers to register grievances. The kiosks will also be connected to the centralized National Train Enquiry System to provide travel information to passengers.

“The Mysore Division suggested integration of the three services. This will not only save manpower but will provide the public a hassle-free system for purchasing platform tickets,” Dayanand said.

Dubai travelers can not only check in for flights via kiosk, they can also make visa queries, print visas and book flights at self-service facilities launched by Flydubai and the Department of Naturalisation and Residency Dubai (DNRD).

According to a press release, the facility launched today at Arabian Travel Market (ATM), will be available at six DNRD kiosks strategically placed around Dubai, including Dubai Terminal 2, The Ministry of Labour and the Twar Center, with plans for additional machines to be placed in the city’s malls in the future.

“The new service is in line with the Dubai Government’s vision for the future of the Government (e-government), and His Highness Sheikh Mohammed bin Rashid Al Maktoum’s vision of making the very best use of technology services within Dubai,” said H.E. Mohammed Al Marri, director General of DNRD.

Flydubai’s self-service machines at Dubai International Airport utilize touchscreens with pin-code visa scanners and printers that connect to DNRD staff, should customers need assistance.

To book Flydubai flights, the kiosks link directly to Flydubai.com, where customers can make bookings, select optional extras, including checked baggage, or a seat with extra legroom, then complete payment using cash or credit/debit card.

This sounds like a good plan for many people. Some companies also successfully implemented such ideas and do make some profit. However whether this opportunity can be profitable for inexperienced entrepreneur-wannabes is very questionable.

According to a number of recent publications and lawsuits most of such business opportunity ventures turned out to be scams. In this article I will try to summarize facts about the Internet Kiosk business opportunity.

The following arguments (the arguments can either be true, very subjective or simply lies) are provided by Internet kiosk business opportunity sellers.

* Many people need Internet access wherever they go. People would like to pay for public Internet access.

* There are many potentially profitable locations airports, malls, truck stops, nightclubs, hair salons, etc

* People made a lot of money out of ATMs and pay phones, now is the time to profit from Internet kiosk business.

* You are just in the right place and in the right time! You are lucky to be among the first who take this incredible opportunity. Other people are already making $1000-$3000 a month. You must be not a smart businessperson if you do not take advantage of this opportunity right now!

* Investment amount ($7000-$15000 per kiosk) is very reasonable and will be paid off in a matter of 1-2 years.

* You must act now in order to secure the best locations in your area. Or other people will take this business.

* Quotes from trusted sources also support the idea:

o “250,000 to 300,000 terminals will be in service throughout the U.S. by 2005.” – Frost & Sullivan

o “By the end of 2005, 71% of all users will access the Internet via an appliance such as a terminal.” – eTForecasts

o “High Speed Public Access Internet Terminals may soon become as common in airports and shopping malls as pay telephones and vending machines USA Today

o “Public Internet Access Terminals will replace not only pay phones but also banking machines, because they will offer capabilities as well as all the other highway applications, from sending and receiving messages to scanning maps and buying tickets. Access to terminals will be essential, and available everywhere” -Bill Gates

Is there is anything wrong with the opportunity? The reality makes the opportunity look different from what is being advertised:

* Not that many people actually need or want to use Internet Kiosks. There is an increasing number of other ways (wireless services, mobile phone devices, etc) to connect to the Internet including free options offered at many places such as hotels and coffee shops. Another reason is security. A responsible person may not want to type their private information on a public Internet terminal.

* Equipment price is usually too high (100-300% more than it should be), additional expenses are underestimated (or simply not mentioned), and potential profits are highly overestimated.

* It s very likely that inexperienced people cannot operate this or any other business without high risk and losses. Kiosk equipment is much more complex than regular vending machines, therefore regular people can not be qualified for this business.

* Once equipment is bought, people are not able to get locations. When they use locator companies, many locators cannot provide good locations or do not provide any location at all after taking money for their service.

The actual Internet Kiosk Business opportunity business is to make money for the opportunity sellers. They make money by selling overpriced equipment while promising unrealistic returns. If a person or company is trying to get into the Internet kiosk business, they do not need any help from business opportunity sellers. There are many kiosk manufacturers, trade shows and conferences where one can get objective information about the business and industry. I believe there is no such thing as a turnkey business opportunity. Only a qualified person or company with extensive research and experience might be able to succeed in the Internet kiosk business.

Flyte Systems provides real-time airline listings via digital signage monitors, guest room televisions and touch screen kiosks.

Travel information systems have been implemented at the San Juan Marriot Resort & Stellaris Casino, the Grand Cayman Marriott Beach Resort, the Marriott Aruba Resort & Stellaris Casino and will soon deploy at the JW Marriot in Lima, Peru.

“Today’s hotel guests expect the convenience of real-time flight information on property,” Flyte Systems vice president Scott Triphahn said in the announcement. “Our international expansion introduces Flyte Systems’ valuable airline information services to hotels, car rental companies, training centers and other businesses worldwide.”

Flyte Systems offers a suite of products that serve the traveling public: FlyteBoard, FlytePass, FlyteChannel, FlyteTouch and FlytePad.

• FlyteBoard is a wall-, floor- or ceiling-mounted, high-definition flat panel screen for lobbies, restaurants, bars and other public areas, displaying flight information for one or more airports.
• FlytePass combines FlyteTouch with free, secure boarding pass printing and can be provided as a stand alone or packaged in an optional all-wood kiosk or integrated metal kiosk, to match hotel décor.
• FlyteChannel permits guests to view live airport flight information from their in-room television.
• FlyteTouch enables individual guests to search flight information using an interactive touch screen that displays real-time flight arrivals and departures for one or more airports.
• FlytePad is a mobile-ready service that delivers real-time airline information via the iPad, enabling hotel staff to provide guests with airline information anywhere and anytime

Rite on the Button, a company that provides customized electronic concierge solutions, will soon install interactive touch-screen kiosks around Ventura, Calif. According to VCStar.com, the kiosks will help visitors find information about entertainment, restaurants and events.

The company is currently working with Crowne Plaza Ventura Beach Hotel, Embassy Suites, Ventura Amtrak rail station, Ventura Harbor and the Ventura Visitors and Convention Bureau to deploy the machines within the next few weeks.

Herb Morris, president and CEO of Rite on the Button, said the kiosks will also be equipped with Wi-Fi, and the company is developing applications for smartphones to allow visitors to access information using their hand-held devices.

“The main thing to guests is to get something more specific to our area, like what wineries are nearby and how to get there,” said Gary Kohler, director of sales and marketing for Crowne Plaza. “It starts off with the basic premise of a visitor’s service introduction to Ventura and from there anything that piques the interest can be put forward.”

One of my first blogs on this site took a realistic glance at the prospect of 2-D bar code adoption in the U.S. In the last few years, brands, publishers and retailers have tested and nibbled around the edges of this technology. There is evidence in a lot of places that key players are now willing to take a bigger bite.

In the recently concluded South by Southwest interactive conference, mobile was at the core of most discussions, and 2D bar codes were employed everywhere from billboards to screens to food wrappers. There was widespread agreement that mobile will be a game changer on many fronts.

It is incumbent upon the kiosk and digital-signage industries to understand how mobile technologies can extend the value of what we design and produce. The 2-D bar code is an evolving tool that we may be called upon to evaluate and integrate.

Mobile bar codes are the “easy button” for connecting to content. They make the static interactive and the tethered mobile. The value for kiosks and digital signage is the ability to take something away from the interaction on your phone. At key points in their educational quest or transaction mobile bar codes give consumers the ability to link to information on the web that can move with them and reconnect them to a brand or retailer later.

As attractive as bar code scanning and instant connectivity appear on the surface, there are challenges with infrastructure, education and execution that we should be conversant about.

Those in the mobile industry like to refer to the complexity of the “ecosystem.” This refers to different codes, different readers, and the lack of uniformity among mobile devices.

Laura Marriott, past president of the Mobile Marketing Association, has said, “The majority of the major players in the 2-D barcode ecosystem are committed to working closely with the standards bodies to help overcome the hurdles to broad-scale market development through collaboration.” For now, we must go to school on the numerous options available.”

In addition to a more uniform infrastructure, there is a need for consumer understanding. We are at the point where publications like USA Today have made mobile bar codes a regular feature; Coach Stores and Macy’s have integrated them into their Spring advertising and in-store marketing campaigns; and giants like Google and eBaby are incorporating them into their applications. These bold moves will accelerate awareness.

Getting consumers to understand and try 2-D bar code scanning is one thing, but ensuring a good user experience is key to the success and longevity of a program. A satisfying interaction can increase loyalty or lead to a sale, while an inferior experience can detract from a brand.

Here are some considerations in marketing with 2-D bar codes:

• Know what kinds of mobile devices your target is using. Knowing whether your target is a smart phone user or a feature phone user may dictate your choice of 2-D bar code.
• Research what combination of bar code and reader is right for your program. There are many choices of reader applications for open source codes. Providers of proprietary codes couple a bar code with a designated reader.
• Think beyond the tactic to the quality of content to which you are linking. Is there an adequate payoff for the time it takes to pause and scan?
• Be certain you explain scanning and what it will link to in the medium that activates the scan. There are many examples of well-communicated instructions that can be viewed on the Internet.
• Tell consumers where to get a code reader if they don’t have one on their phone. Be aware that not every reader application reads every kind of code.
• Consider giving consumers an alternative means of accessing the content. Some marketers have included access via text messaging or a mobile web page in their media.

As 2D bar codes make their way into the mainstream of retail and self-service experience our industry needs to be prepared with information and insight. We aren’t necessarily the players to untangle the infrastructure, but we have a responsibility to strive for a satisfying user experience to the benefit of all involved.

While self-checkout kiosks are nothing new to retail, the use of RFID technology is. RFID-equipped checkout solutions can allow companies to provide even more choices and improved service to enhance the customer experience.

Sterling Services for example, a metro Detroit Food Service company, worked with Freedom Shopping and 365 Retail Markets to break new ground creating self-service convenience stores that employ RFID technology. Sterling Services wanted to offer food service to its third-shift employees without affecting first- and second-shift employees’ current cafeteria. In working with 365 Retail Markets to develop and deploy a self-checkout RFID-based kiosk system with item-level tagging, the company created a solution called SmartShop. Adding SmartShop to the cafeteria allowed Sterling to offer employees a much larger variety of products than vending machines with the convenience of 24/7 operations in addition to multiple payment options.

Here’s how it works: Customers bring their items to one of the check-out kiosks. An RFID reader automatically senses the tag-equipped items and totals the costs. Customers then pay with cash or a credit card – all in about six seconds. By creating a more efficient and cost-effective self-checkout experience, Sterling is able to provide its employees with more value and variety.

Sterling uses a Zebra RZ400 printer to print and encode rich information on the RFID inlay of each tag, which gives customers complete information about price, food ingredients and expiration date.

In another example, Charlotte-based specialty bike store Uptown Cycle tapped Digital Retail Solutions and Freedom Shopping to help improve store operations by converting to an RFID system and self-check-out kiosks. In doing so, Uptown Cycle was able to free up personnel to spend more time with high-transaction customers – those buying bicycles – while providing customers who want to make low-transaction purchases, such as energy bars or performance beverages, with options for a speedy checkout rather than making them wait for a sales associate to pay.  

The self-service, automation, data collection and tracking capabilities of kiosks utilizing RFID result in increased efficiency and reduced costs for companies, which translate to enhancing the experience of customers.