Monthly Archives: December 2010

In 2011 companies will have to focus their promotional and marketing strategies in creating content that will attract consumers in a natural way, instead of continuing to promote their products and services with simple ads that interrupt their activities, which attract consumers less and less. Consumers do not want to be watching a movie and be interrupted constantly with ads. Attractive content are branded tactics created with a company’s brand name (ads, videos in YouTube, online games, Facebook pages and mobile apps) in which the end consumers want to be part off and actively participate, they want to engage with the product and the way its promoted and sold. The content has to be entertaining, fun, informative, functional or capable of satisfying the needs of the client without interrupting the activity of the user. In Social Media it has become very obvious the power of sponsored content or “earned media”. In the United States, three out of four companies that are engaged in social media use content marketing in their campaigns, according to studies performed by King Fish Media and Hubspot. “Earned Media” is also knows as free media or publicity gained though promotional efforts other than advertising and includes news articles or shows, letters to the editor, editorials and polls on television and internet. Advertising agencies and professional publicists have always tried to create ads that are effective and edgy, but in this day and age the traditional advertising model is no longer performing. To achieve creating content that is attractive and that properly markets a product or service, it has to be unique, useful, properly executed, fun and within context of the channel used to be promoted. Companies and their executives now really have to think outside the box and work harder to find out what the client wants and not what the business thinks the client is looking for. The ideas for content marketing should be based on the behavior, the attitude and the lifestyle of the consumers. This new marketing idea implies going from just selling a product to identifying and solving the needs of the clients and giving them what they want. Companies need to ask themselves what they can do for their client not only what they can sell to them. This new marketing trend will make use of research to find out what, when and how the consumer wants a product or a service. Successful marketing campaigns will make use of creating emotions as they promote their products and services through content marketing. Continue reading →

Nowadays, an outdoor kiosk used to provide various services and also serve as a point of sale has become ubiquitous. These are detached, interface based, automated systems which can be used to access information or facilitate business transactions of the sale of a variety of products. They comprise a computer and a touch screen monitor, and are unlike usual computers because they have a defined function and are proposed to be used by the common public. An outdoor kiosk is most suitable when placed in areas frequented by people and facilitates the entry of information by customers by way of an input set-up like touch screen and keyboards. A kiosk placed outdoor is usually enclosed securely and has a variety of components like a communication apparatus, speakers and amplifiers, a keyboard and sensors to offer an idyllic interface experience for all those who use the kiosk. These kiosks are equipped to function independently, without any support from the business’ personnel. These make up the main aspects of any outdoor kiosk. Such kiosks can offer loads of benefits to the public. These kiosks have been designed to meet specific expectations from the public. They offer them practical help by cutting down on unnecessary waiting periods common in many government bureaus. The public need not be computer literate to make use of kiosks as they don’t call for any particular preparation for being utilized. An outdoor kiosk can be gainfully situated at locales with a low computer usage to help people with no internet access avail different services. An outdoor kiosk is extremely proficient and can comprehend virtually any instruction right away. These kiosks can give the public an improved experience and free them from the exasperation of being incapable of conveying their requests. People can carry out the particular tasks they want to. They don’t need to come back again on account of long waiting periods or decreased staff numbers. Such kiosks are easy to hire. They can help reduce financial constraints by reducing the requirement for extra staff. They can make use of resources more efficiently. Kiosks can be used as an instrument for improving outside service and engender a well-organized internal system. An outdoor kiosk can ensure an increase in the rate of return. This means that by reducing the spending on additional staff, and increasing the profits at the same time can be possible by using outdoor kiosks. Continue reading →